Variables

Variables allow you to personalize your email content and subject lines for each subscriber.

Syntax

Use double curly braces to insert variables:

{{variableName}}

With Default Value

Add a fallback value when the variable is empty:

{{variableName | 'Default Value'}}

Or with double pipe:

{{variableName || 'Default Value'}}

Examples

Subject Line

{{name | 'Hey'}}, voici ton guide LinkedIn

Result:

• If subscriber has name "Marie" → Marie, voici ton guide LinkedIn
• If subscriber has no name → Hey, voici ton guide LinkedIn

Email Content

Hello {{name | 'there'}},

Your email is {{email}}.

Available Variables

Built-in Variables

Variable	Description
{{name}}	Subscriber's name
{{email}}	Subscriber's email address
{{phone}}	Subscriber's phone number
{{unsubscribeUrl}}	Unsubscribe link
{{onlineUrl}}	View in browser link

Organization Variables

Variable	Description
{{org-name}}	Organization name
{{org-adresse}}	Organization address
{{org-logo}}	Organization logo URL

Custom Fields

Any custom field you create for subscribers can be used as a variable:

{{customFieldName | 'default'}}

Using Variables in Editor

1. Type @ in the editor to open the variable menu
2. Select or type your variable name
3. Click on the variable to edit the default value

Best Practices

• Always provide default values for optional fields like name
• Use descriptive default values that make sense in context
• Test your emails with subscribers who have missing data

Related Documentation

• Send Email API - Use variables in transactional emails
• Workflows - Use variables in workflow email steps
• Content Deliverability - Required variables like {{unsubscribeUrl}}
• Create Subscriber - Add custom fields for personalization