Lumail vs Kajabi
Lumail
Kajabi
All-in-one expert business platform (courses, coaching, community, newsletters, email)
Lumail and Kajabi pricing and feature comparison
Free allowance
Lumail
$0
Kajabi
30-day trial
$0 · 3,000 emails · Unlimited subscribers
30-day trial
Paid entry
$20/month, 40,000 included, then $0.60/1,000
$179/month Basic ($143/month billed annually)
Pricing basis
Unlimited subscribers; pricing follows email volume
Flat SaaS subscription with contact caps; unlimited marketing emails on every listed plan
Automation
Graph workflows with triggers, branches, goals, exits, and A/B paths
Email broadcasts and drip sequences on all plans; Basic When/Then automations on Basic; Advanced Automations (conditionals, Marketing tab,…
AI and developer access
ChatGPT OAuth, MCP, skills, CLI, SDK, REST API, and visual editor
Kajabi MCP on every plan (111 tools documented); Cofounder in-product AI; public REST API on Pro or as a $25/month add-on
Transactional email
Included through API, SMTP, SDK, CLI, and agent tools
Platform transactional mail (purchase confirmations, account notices) via Kajabi’s mail servers — not a general-purpose transactional API…
Publishing surface
Capture pages and custom web domains; not a general website builder
Newsletters (email + web, optionally paid via an Offer), unlimited landing pages and funnels, websites, courses, coaching, memberships,…
Choose Lumail if…
- You want unlimited subscribers and pay by delivered email volume ($20 or $200/month) instead of a contact-capped $179+ all-in-one subscription
- You need transactional email via API or smtp.lumail.io:587 in the same org as campaigns, not Kajabi’s product-notification mail
- You want graph workflows, 89 organization-scoped MCP tools, CLI, TypeScript SDK, and REST focused on email operations rather than a course/commerce OS
Choose Kajabi if…
- You are selling courses, coaching, memberships, or community and want checkout, delivery, and email in one product
- You want a paid newsletter plus website publishing, comments, and Offers without a separate commerce stack
- You want Kajabi MCP/Cofounder to draft offers, landing pages, courses, and email sequences inside the same expert-business account
Where Kajabi is strong
A real alternative, not a straw man.
Kajabi is a paid all-in-one creator commerce system with unlimited marketing emails, contact-capped plans, and MCP on every plan. People pick Kajabi when they need coaches, educators, and expert businesses that want courses, community, checkout, and marketing email in one Kajabi account.
- One connected system for products, marketing, payments, and delivery, with unlimited marketing emails, landing pages, and funnels on listed plans
- Native commerce: courses, coaching, memberships, communities, paid newsletters, checkout, affiliates (higher plans), and Kajabi Payments
- First-party MCP (OAuth at https://mcp.kajabi.com/mcp) plus Cofounder; 111 tools documented across sites, courses, email, contacts, commerce, and more
Don't trust the table. Run one journey.
Checklists lie by flattening the work. Build one real path: a trigger, a wait, a branch, a goal, an exit. Then open one subscriber and see what actually happened. That tells you more than any feature row.
- 1. Import a small, consented sample. Not the whole list.
- 2. Recreate one campaign and the audience it actually hits.
- 3. Publish one automation with a goal you can measure.
- 4. Fire a test and read every event on one person.
- 5. Compare the weekly work, not the setup afternoon.
Try it on a real send
Keep the whole list. Pay when you send.
3,000 emails free, no card. Rebuild one campaign, one workflow, and one transactional message before you move anyone. If it feels worse than Kajabi, stay.
The questions people actually ask
Is Lumail cheaper than Kajabi?
Sometimes. Lumail is $0 for 3,000 emails, then $20 for 40,000. Kajabi's number only makes sense after you know what they cap: contacts, seats, a daily send limit, or a feature they hide behind a paid plan. Read the honest take above, then price a normal month and a launch month on both pages.
What is the main difference between Lumail and Kajabi?
Choose Kajabi when you want one paid OS for courses, coaching, community, checkout, and email. Choose Lumail when you want send-volume email pricing, unlimited subscribers, graph workflows, and transactional API/SMTP without buying a course platform.
Can I migrate from Kajabi to Lumail?
Yes. Don't move the whole list on day one. Export a small consented sample, rebuild one campaign and one automation, authenticate your domain, then watch one subscriber go through the run. If that feels right, move the rest.