Free subject lines
Updated
Email subject lines for every occasion
Subject line ideas grouped by occasion and by style: curiosity, benefit, urgency, personal and short. Every line can be copied in one click and edited to fit your list.
- Subject lines
- 298
- Subject lines
- Occasions
- 6
- Occasions
- Styles per page
- 5
- Styles per page
First impressions
Regular sends
Promotions
Retention
Frequently asked questions
How long should an email subject line be?
There is no single right length, but mobile inboxes often show only around 30 to 40 characters, depending on the device and app. Put the words that matter first so the line still makes sense when it is cut off.
Can I use these subject lines as they are?
Treat them as starting points. Replace the bracketed parts with your own product, topic or offer, and make sure the email delivers what the subject promises.
Should I personalize subject lines with the subscriber's name?
Occasionally. A name can make an email feel personal, but used every time it stops standing out. Always set a fallback, such as {{name | 'Hey'}}, so subscribers without a name don't see a blank.
How do I know which subject line works best?
Compare styles over several sends, or split-test two lines on part of your list. Look at clicks as well as opens, because some mail clients record opens automatically.
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