Lumail vs Keap
Lumail
Keap
Small-business CRM, sales, and marketing automation platform
Lumail and Keap pricing and feature comparison
Free allowance
Lumail
$0
Keap
14-day trial
$0 · 3,000 emails · Unlimited subscribers
14-day trial
Paid entry
$20/month, 40,000 included, then $0.60/1,000
$299/month
Pricing basis
Unlimited subscribers; pricing follows email volume
Contact count plus user seats on a single Keap Max platform; required implementation package; SMS tiers and email overages extra
Automation
Graph workflows with triggers, branches, goals, exits, and A/B paths
Easy Automations plus Advanced Automations builder, with a library of proven templates (lead magnet, newsletter signup, cart abandonment,…
AI and developer access
ChatGPT OAuth, MCP, skills, CLI, SDK, REST API, and visual editor
In-product Keap AI: AI Content Assistant (draft/tune emails) and AI Automation Assistant (template-to-campaign copy). REST API v1/v2, REST…
Transactional email
Included through API, SMTP, SDK, CLI, and agent tools
Not sold as a dedicated transactional ESP or customer SMTP relay. Broadcasts, automation emails, and Gmail/Outlook 1:1 sync are…
Publishing surface
Capture pages and custom web domains; not a general website builder
Landing pages, multi-page sales funnels, public forms, internal forms, checkout forms. Not a general website builder.
Choose Lumail if…
- You want unlimited subscriber storage billed by emails sent ($20 or $200/month) instead of $299/month for 1,500 contacts plus seats and implementation
- You need transactional email via API or smtp.lumail.io:587 in the same org as campaigns, not CRM broadcasts with unpublished overage units
- You want 89 organization-scoped MCP tools, a CLI, and a TypeScript SDK rather than in-app AI copy assistants plus a REST CRM API
Choose Keap if…
- You need CRM, sales pipeline, appointments, quotes/invoices, and payments in the same product as email
- You want SMS broadcasts, automated texts, and a dedicated business line alongside email (US; 1:1 text also Canada)
- You want Keap to migrate assets and launch automations for you, with a dedicated Customer Success Manager
Where Keap is strong
A real alternative, not a straw man.
Keap (a Thryv brand, formerly Infusionsoft) is an all-in-one small-business CRM with email, SMS, pipelines, payments, and landing pages, billed from $299/month for 2 users and 1,500 contacts. People pick Keap when they need service and small-business operators who want CRM, follow-up automation, SMS, appointments, and payments in one Keap account and will pay for implementation..
- All-in-one small-business OS: CRM, tags/lists, pipeline, appointments, quotes, invoices, checkout, email, and SMS
- Proven Automation Templates plus Easy and Advanced builders, with AI assistants for copy and campaign generation
- Required implementation with CSM, migration, and first-year strategy calls (pricing page presents this as how you get value)
Don't trust the table. Run one journey.
Checklists lie by flattening the work. Build one real path: a trigger, a wait, a branch, a goal, an exit. Then open one subscriber and see what actually happened. That tells you more than any feature row.
- 1. Import a small, consented sample. Not the whole list.
- 2. Recreate one campaign and the audience it actually hits.
- 3. Publish one automation with a goal you can measure.
- 4. Fire a test and read every event on one person.
- 5. Compare the weekly work, not the setup afternoon.
Try it on a real send
Keep the whole list. Pay when you send.
3,000 emails free, no card. Rebuild one campaign, one workflow, and one transactional message before you move anyone. If it feels worse than Keap, stay.
The questions people actually ask
Is Lumail cheaper than Keap?
Sometimes. Lumail is $0 for 3,000 emails, then $20 for 40,000. Keap's number only makes sense after you know what they cap: contacts, seats, a daily send limit, or a feature they hide behind a paid plan. Read the honest take above, then price a normal month and a launch month on both pages.
What is the main difference between Lumail and Keap?
Choose Keap when you want CRM + email + SMS + invoices/payments + landing pages in one small-business OS with done-for-you implementation. Choose Lumail when you want unlimited stored subscribers billed by email volume, graph workflows, transactional API or SMTP in the same org, and 89 organization-scoped MCP tools without buying a CRM or a required onboarding package.
Can I migrate from Keap to Lumail?
Yes. Don't move the whole list on day one. Export a small consented sample, rebuild one campaign and one automation, authenticate your domain, then watch one subscriber go through the run. If that feels right, move the rest.