SaaS lifecycle email
Lumail vs Loops
Choose Loops for a focused SaaS lifecycle email experience. Choose Lumail when you also need creator newsletters, visual campaign editing, advanced graph workflows, and broad agent tooling.
Pricing checked August 9, 2026
| Decision | Lumail | Loops |
|---|---|---|
| Free allowance | $0, 5,000 emails/month | 1,000 contacts and 4,000 sends/month |
| Paid entry | $20/month, 20,000 included, then $0.60/1,000 | $49/month for 1,000–5,000 subscribed contacts |
| Pricing basis | Unlimited subscribers; pricing follows email volume | Subscribed-contact tier; unlimited sends on paid plans |
| Automation | Graph workflows with triggers, branches, goals, exits, and A/B paths | Event-driven loops and product lifecycle email |
| AI and developer access | ChatGPT OAuth, MCP, skills, CLI, SDK, REST API, and visual editor | API-oriented SaaS workflow |
| Transactional email | Included through API, SMTP, SDK, CLI, and agent tools | Included for non-audience recipients on paid plans |
| Publishing surface | Capture pages and custom web domains; not a general website builder | Focused on product email rather than hosted publishing |
Where Loops is strong
A real alternative, not a straw man.
Loops focuses on lifecycle and product email for SaaS teams, combining marketing broadcasts, event-driven loops, transactional email, and contact properties. Its strongest fit is saas teams that want a polished lifecycle email product.
- Focused SaaS lifecycle email workflow
- Marketing and transactional messages together
- Unlimited sends and full features on paid plans
The workflow is the real product test.
Feature tables flatten important differences. Rebuild one journey with a real trigger, a branch, a wait, a conversion goal, and an exit rule. Then inspect what happened to one subscriber. That test exposes more than a checklist ever will.
- 1. Import a small, consented subscriber sample.
- 2. Recreate one campaign and its audience rule.
- 3. Publish one automation with a measurable goal.
- 4. Trigger a test run and inspect every event.
- 5. Compare the repeated work, not only setup time.
Choose Lumail if…
- Your audience is not only a SaaS customer database
- You want MCP, CLI, and AI-agent campaign operations
- You prefer send-based pricing for a large stored audience
Choose Loops if…
- Your primary use case is SaaS lifecycle email
- Unlimited sends for a known contact tier fit your usage
- You prefer Loops' focused product-email interface
Test the operating model
Store unlimited subscribers. Start with 5,000 emails free.
Recreate one real campaign, workflow, and transactional message before migrating a full audience. No credit card required.
Questions before you switch
Is Lumail cheaper than Loops?
It depends on list size, sending frequency, and the features you need. Lumail charges by email volume and stores unlimited subscribers. Loops uses subscribed-contact tier; unlimited sends on paid plans. Model one normal month and one peak month before deciding.
What is the main difference between Lumail and Loops?
Choose Loops for a focused SaaS lifecycle email experience. Choose Lumail when you also need creator newsletters, visual campaign editing, advanced graph workflows, and broad agent tooling.
Can I migrate from Loops to Lumail?
Yes. Export a controlled subscriber sample first, reproduce one campaign and one automation, verify sender-domain authentication, then compare delivery and workflow behavior before moving the full audience.