Lumail vs MailPoet
Lumail
MailPoet
WordPress email marketing plugin with WooCommerce automations
Lumail and MailPoet pricing and feature comparison
Free emails / month
Lumail
3,000
MailPoet
5,000
Unlimited subscribers · $0
500 subscribers · $0
Paid entry
$20/month, 40,000 included, then $0.60/1,000
$8/month
Pricing basis
Unlimited subscribers; pricing follows email volume
Subscriber count (unique recipients). Paid Business/Agency: unlimited monthly emails via MailPoet Sending Service. Creator: Premium…
Automation
Graph workflows with triggers, branches, goals, exits, and A/B paths
Visual automations with triggers (subscribe, tags, WP user events, WooCommerce order/cart/subscription) plus delay, if/else, send email,…
AI and developer access
ChatGPT OAuth, MCP, skills, CLI, SDK, REST API, and visual editor
No customer MCP, CLI, or TypeScript SDK. PHP in-process API (`\MailPoet\API\API::MP('v1')`) for subscribers and lists. Optional…
Transactional email
Included through API, SMTP, SDK, CLI, and agent tools
Can send WordPress and WooCommerce transactional mail through MailPoet Sending Service, host, SMTP, Amazon SES, or SendGrid (replaces a…
Publishing surface
Capture pages and custom web domains; not a general website builder
Gutenberg signup forms (popup, slide-in, fixed bar, below posts, widget, shortcode, exit intent), WooCommerce checkout opt-in, newsletter…
Choose Lumail if…
- You are not on WordPress, or you do not want email availability tied to a plugin and a WP host
- You want unlimited subscriber storage billed by emails sent, not by every inactive, unconfirmed, WP user, and WooCommerce customer on the lists
- You need 89 organization-scoped MCP tools, a CLI, TypeScript SDK, REST API, and transactional SMTP (`smtp.lumail.io`) that agents and product code can operate
Choose MailPoet if…
- Your site is WordPress/WooCommerce and you want newsletters, forms, and cart/order emails without leaving wp-admin
- You want MailPoet’s managed sending plus WooCommerce revenue stats and checkout opt-in on a subscriber-priced plan
- You run an agency that needs one license across up to 50 WordPress sites (Agency plan; subscriber cap is per MailPoet instance)
Where MailPoet is strong
A real alternative, not a straw man.
MailPoet is an Automattic/WooCommerce WordPress plugin that builds newsletters, signup forms, and store automations inside wp-admin, billed by subscriber count, with an optional in-house sending service. People pick MailPoet when they need wordPress and WooCommerce site owners who want newsletters, forms, and store lifecycle email inside wp-admin without a separate ESP dashboard..
- Runs entirely in WordPress admin; media library, posts, and WooCommerce products drop into emails
- WooCommerce automations (abandoned cart, first purchase, product/category follow-ups) and branded store transactional templates
- Own sending infrastructure (MailPoet Sending Service): claimed 50,000 emails/hour, 99% uptime, 98.5% deliverability, SPF/DKIM/bounce/complaint handling
Don't trust the table. Run one journey.
Checklists lie by flattening the work. Build one real path: a trigger, a wait, a branch, a goal, an exit. Then open one subscriber and see what actually happened. That tells you more than any feature row.
- 1. Import a small, consented sample. Not the whole list.
- 2. Recreate one campaign and the audience it actually hits.
- 3. Publish one automation with a goal you can measure.
- 4. Fire a test and read every event on one person.
- 5. Compare the weekly work, not the setup afternoon.
Try it on a real send
Keep the whole list. Pay when you send.
3,000 emails free, no card. Rebuild one campaign, one workflow, and one transactional message before you move anyone. If it feels worse than MailPoet, stay.
The questions people actually ask
Is Lumail cheaper than MailPoet?
Sometimes. Lumail is $0 for 3,000 emails, then $20 for 40,000. MailPoet's number only makes sense after you know what they cap: contacts, seats, a daily send limit, or a feature they hide behind a paid plan. Read the honest take above, then price a normal month and a launch month on both pages.
What is the main difference between Lumail and MailPoet?
Choose MailPoet when email must live inside WordPress/WooCommerce (forms, post notifications, cart recovery, store transactional templates). Choose Lumail when you want unlimited subscribers billed by email volume, graph workflows, transactional API or SMTP in the same org, and 89 organization-scoped MCP tools rather than a wp-admin plugin.
Can I migrate from MailPoet to Lumail?
Yes. Don't move the whole list on day one. Export a small consented sample, rebuild one campaign and one automation, authenticate your domain, then watch one subscriber go through the run. If that feels right, move the rest.