Lumail vs Moosend
Lumail
Moosend
Email marketing and marketing automation platform
Lumail and Moosend pricing and feature comparison
Free emails / month
Lumail
3,000
Moosend
Unlimited
Unlimited subscribers · $0
1,000 subscribers · $0
Paid entry
$20/month, 40,000 included, then $0.60/1,000
$9/month
Pricing basis
Unlimited subscribers; pricing follows email volume
Unique active subscribers (contact tier) with unlimited campaign sends on Pro; optional never-expiring email credits at $1 per 1,000 emails
Automation
Graph workflows with triggers, branches, goals, exits, and A/B paths
Visual workflow builder with triggers, conditions, actions, And/Or branching, path merge, and pre-built recipes (cart abandonment,…
AI and developer access
ChatGPT OAuth, MCP, skills, CLI, SDK, REST API, and visual editor
In-product AI Writer (subject, body, landing pages, forms) and AI product recommendations on Pro. Audience Discovery is Enterprise or…
Transactional email
Included through API, SMTP, SDK, CLI, and agent tools
Named Transactional Emails feature is not on Free Trial or Pro; Moosend+ add-on or included on Enterprise. Send via documented API or…
Publishing surface
Capture pages and custom web domains; not a general website builder
Drag-and-drop campaigns (regular, repeatable, A/B, RSS), subscription forms, and no-code landing pages (WordPress plugin to publish on…
Choose Lumail if…
- You keep a large list but send selectively and do not want contact-tier jumps (Moosend is $88/month at 10k contacts and $160/month at 25k)
- You need transactional API or SMTP in the same org on every paid plan; Moosend’s named Transactional Emails feature is a Moosend+ add-on or Enterprise-only
- Agents should operate campaigns, subscribers, and graph workflows through first-party MCP, ChatGPT OAuth, CLI, and a TypeScript SDK — Moosend documents a REST API and in-editor AI Writer only
Choose Moosend if…
- You have a small-to-mid list you email heavily and want unlimited sends from $9/month instead of volume-based overage
- You want landing pages, pop-up/subscription forms, and ecommerce tracking/recipes in the same cheap ESP
- You prefer pay-as-you-go credits ($1 per 1,000 emails, never expire) or Moosend’s Mailchimp list importer rather than a programmable email system
Where Moosend is strong
A real alternative, not a straw man.
Moosend is a contact-tier email ESP with unlimited campaign sends, visual automations, landing pages, and forms; Pro starts at $9/month for 500 unique contacts, and transactional email is a Moosend+ add-on or Enterprise feature. People pick Moosend when they need sMBs and ecommerce stores that want a low-cost contact-based ESP with unlimited sends, visual automations, landing pages, and forms, without paying for a CRM….
- Public Pro ladder from $9/month (500 contacts) with unlimited campaign sends, automations, landing pages, forms, API, and SMTP
- Pay-as-you-go credits from $350/350k emails that never expire, with unlimited subscribers — useful for seasonal senders
- Ecommerce-oriented automations: website tracking, cart abandonment recipes, AI product recommendations, weather-based personalization
Don't trust the table. Run one journey.
Checklists lie by flattening the work. Build one real path: a trigger, a wait, a branch, a goal, an exit. Then open one subscriber and see what actually happened. That tells you more than any feature row.
- 1. Import a small, consented sample. Not the whole list.
- 2. Recreate one campaign and the audience it actually hits.
- 3. Publish one automation with a goal you can measure.
- 4. Fire a test and read every event on one person.
- 5. Compare the weekly work, not the setup afternoon.
Try it on a real send
Keep the whole list. Pay when you send.
3,000 emails free, no card. Rebuild one campaign, one workflow, and one transactional message before you move anyone. If it feels worse than Moosend, stay.
The questions people actually ask
Is Lumail cheaper than Moosend?
Sometimes. Lumail is $0 for 3,000 emails, then $20 for 40,000. Moosend's number only makes sense after you know what they cap: contacts, seats, a daily send limit, or a feature they hide behind a paid plan. Read the honest take above, then price a normal month and a launch month on both pages.
What is the main difference between Lumail and Moosend?
Choose Moosend when you want cheap contact-based email with unlimited sends, drag-and-drop automations, landing pages, and forms, and a small-to-mid list you blast often. Choose Lumail when you store unlimited subscribers and pay by emails sent, want graph workflows plus transactional API/SMTP in the same org without an add-on, and need 89 organization-scoped MCP tools, ChatGPT OAuth, CLI, and a TypeScript SDK.
Can I migrate from Moosend to Lumail?
Yes. Don't move the whole list on day one. Export a small consented sample, rebuild one campaign and one automation, authenticate your domain, then watch one subscriber go through the run. If that feels right, move the rest.