Lumail vs SendPulse
Lumail
SendPulse
Multichannel marketing automation platform
Lumail and SendPulse pricing and feature comparison
Free emails / month
Lumail
3,000
SendPulse
15,000
Unlimited subscribers · $0
500 subscribers · $0
Paid entry
$20/month, 40,000 included, then $0.60/1,000
$12/month
Pricing basis
Unlimited subscribers; pricing follows email volume
Email billed by mailing-list size (unlimited sends on paid plans) or pay-as-you-go email packs valid 12 months; SMTP, chatbots, CRM,…
Automation
Graph workflows with triggers, branches, goals, exits, and A/B paths
Automation 360: visual event-triggered flows across email, SMS, web push, Viber, and chatbots (Facebook, Instagram, Telegram, WhatsApp),…
AI and developer access
ChatGPT OAuth, MCP, skills, CLI, SDK, REST API, and visual editor
In-product AI: email copy generate/rewrite/translate (30 free prompts, then connect OpenAI; SendPulse plans do not cover OpenAI tokens);…
Transactional email
Included through API, SMTP, SDK, CLI, and agent tools
Separate SMTP product (not the email-service quota). Free: 12,000 emails/month. Paid subscription from the live SMTP tariff JSON starts at…
Publishing surface
Capture pages and custom web domains; not a general website builder
Website builder (Free: 1 website or bio link; landing pages and online stores), subscription forms, pop-ups, bio link pages. Course/LMS…
Choose Lumail if…
- You store a large list but send selectively: SendPulse Standard is $52/month at 5,000 subscribers and $78/month at 10,000 (unlimited emails); Lumail Premium is $20/month for 40,000 emails with unlimited subscribers
- You want transactional API or smtp.lumail.io:587 in the same organization, not a second SMTP SKU with moderation and its own quota
- You want 89 organization-scoped MCP tools plus CLI and TypeScript SDK on graph workflows; SendPulse MCP covers chatbots/CRM/courses/email/SMTP and does not list Automation 360 tools
Choose SendPulse if…
- You want one vendor for email, chatbots, CRM, landing pages, courses, SMS, and web push at a low list-size price
- You blast a small list heavily (unlimited paid sends from $12/month at 500 contacts) and will not grow past a few thousand subscribers
- You need WhatsApp/Telegram/Instagram chatbot flows or an LMS in the same account as email
Where SendPulse is strong
A real alternative, not a straw man.
SendPulse is a contact-tier email suite bundled with CRM, chatbots, landing pages, courses, SMS, and a separate SMTP product; paid email starts at $12/month for 500 subscribers with unlimited sends. People pick SendPulse when they need sMBs and ecommerce/elearning teams that want email plus chatbots, CRM, websites, SMS, and courses in one inexpensive dashboard and will pay by list size..
- Generous forever-free email (500 contacts / 15,000 emails) plus free chatbots, CRM, website, and pop-ups, no credit card
- Paid email is cheap at small lists: Standard $12/month at 500 subscribers with unlimited sends; yearly −20% ($9.60/month) and a −30% first-month promo
- True multichannel suite: Automation 360, chatbots (WhatsApp/Telegram/Facebook/Instagram/Viber/TikTok), CRM, SMS, Viber, web push, courses
Don't trust the table. Run one journey.
Checklists lie by flattening the work. Build one real path: a trigger, a wait, a branch, a goal, an exit. Then open one subscriber and see what actually happened. That tells you more than any feature row.
- 1. Import a small, consented sample. Not the whole list.
- 2. Recreate one campaign and the audience it actually hits.
- 3. Publish one automation with a goal you can measure.
- 4. Fire a test and read every event on one person.
- 5. Compare the weekly work, not the setup afternoon.
Try it on a real send
Keep the whole list. Pay when you send.
3,000 emails free, no card. Rebuild one campaign, one workflow, and one transactional message before you move anyone. If it feels worse than SendPulse, stay.
The questions people actually ask
Is Lumail cheaper than SendPulse?
Sometimes. Lumail is $0 for 3,000 emails, then $20 for 40,000. SendPulse's number only makes sense after you know what they cap: contacts, seats, a daily send limit, or a feature they hide behind a paid plan. Read the honest take above, then price a normal month and a launch month on both pages.
What is the main difference between Lumail and SendPulse?
Choose SendPulse when you want one cheap all-in-one for email plus chatbots, CRM, websites, SMS, and courses, and you accept list-size billing. Choose Lumail when you want unlimited subscribers billed by email volume, graph workflows on every plan, transactional API or SMTP in the same org, and 89 organization-scoped MCP tools rather than a multichannel suite with separately billed tools.
Can I migrate from SendPulse to Lumail?
Yes. Don't move the whole list on day one. Export a small consented sample, rebuild one campaign and one automation, authenticate your domain, then watch one subscriber go through the run. If that feels right, move the rest.