Lumail vs SendPulse: Which Email Platform Fits How You Work?

Lumail is a SendPulse alternative that bills by emails sent with unlimited subscribers, while SendPulse is a multichannel marketing suite that bills email by mailing-list size (Standard from $12/month at 500 contacts, unlimited sends) and sells SMTP, chatbots, and CRM as separate plans. Both send campaigns and automations and both ship an official MCP server. SendPulse’s edge is cheap all-in-one channels; Lumail’s is volume pricing, same-org transactional SMTP, and agent-operated graph workflows.

SendPulse positions itself as a multi-channel marketing automation platform. Homepage copy: trusted by 3M+ users, with free tools for 15,000 emails/month (marketing and transactional campaigns), 3 chatbots, a CRM, website builder, pop-ups, web push, and an online course builder. It sells to sales managers, elearning businesses, industry experts, and marketers who want email, messengers, and pipelines in one account without stitching integrations. Email, SMTP, chatbots, CRM, websites, and other tools are separately planned and can be bundled in a pricing-plan builder.

This comparison uses public product information checked on 2026-08-17. Check each pricing page before purchasing because plans, limits, and catalogs change. For a condensed version, see the side-by-side comparison table.

Campaign editor

Lumail vs SendPulse at a glance

Decision	Lumail	SendPulse
Core focus	Newsletters, workflows, transactional email, and AI-agent operations	Multichannel marketing automation platform
AI and developer access	89 organization-scoped MCP tools, CLI, TypeScript SDK, REST API, AI editor	In-product AI: email copy generate/rewrite/translate (30 free prompts, then connect OpenAI; SendPulse plans do not cover OpenAI tokens); Automation 360 flow generator; chatbot AI Agent (bring-your-own OpenAI/Anthropic/DeepSeek keys). Official remote MCP at https://mcp.sendpulse.com/mcp (OAuth or Client ID/Secret headers); KB lists 147 named tools for chatbots, CRM, Courses, email, and SMTP; documented clients include ChatGPT, Claude, Cursor, VS Code/Copilot, Cline, Claude Code. REST API with OpenAPI 3.1, llms.txt, and a ChatGPT plugin manifest. Official client libraries: PHP, Ruby, Python, Java, Node.js, Objective-C. No first-party CLI or TypeScript SDK documented.
Pricing basis	Email volume, with unlimited subscribers on every plan	Email billed by mailing-list size (unlimited sends on paid plans) or pay-as-you-go email packs valid 12 months; SMTP, chatbots, CRM, websites, and other tools are separate plans
Free plan	3,000 emails per month, no credit card	Email Free: up to 500 subscribers, 15,000 emails/month, 140+ templates, drag-and-drop builder, contact import, subscription forms, basic Automation, open/click analytics. Homepage: no credit card; also 3 chatbots, free CRM, 1 website, 10 pop-ups, web push up to 10,000 subscribers. Free email accounts: max 5 mailing lists; 5 automated flows / 50 elements / 1 event. Separate SMTP Basic: 12,000 emails/month, 50/hour, 400/day, 2 sending domains.
Paid entry	Premium $20/month with 40,000 emails included	$12/month
Automation	Graph-based workflows on every plan	Automation 360: visual event-triggered flows across email, SMS, web push, Viber, and chatbots (Facebook, Instagram, Telegram, WhatsApp), plus CRM deal moves. Free: 5 flows, 50 elements/flow, 1 event. Standard: 10 / 70 / 10. Pro: 50 / 150 / 50, dynamic segments (50 saved), reengagement. Enterprise: unlimited flows/elements/events. AI can generate a flow from a prompt (cannot edit existing elements). Advanced automation needs a paid plan in email, CRM, or chatbots.
Transactional email	Included in the same organization through API or SMTP	Separate SMTP product (not the email-service quota). Free: 12,000 emails/month. Paid subscription from the live SMTP tariff JSON starts at Basic 25,000 emails: $8.85/month ($7.08 billed annually). Pro 100,000: $74.85/month or $59.88 billed annually ($718.56/year). Enterprise 500,000: $274.85/month or $219.88 billed annually. PAYG packs from $15/10,000 emails, valid 12 months. Send via in-account SMTP relay (host/port copied from SMTP Settings) or REST API. Profile requires moderator approval (up to 24 hours) before send.
Publishing	Capture pages for subscriber acquisition	Website builder (Free: 1 website or bio link; landing pages and online stores), subscription forms, pop-ups, bio link pages. Course/LMS builder. Not only capture pages: full marketing-site and education surface.
Best fit	Teams operating email through agents, code, and a visual app	SMBs and ecommerce/elearning teams that want email plus chatbots, CRM, websites, SMS, and courses in one inexpensive dashboard and will pay by list size.

SendPulse's current plans come from its SendPulse pricing. Lumail's plans are on the Lumail pricing page.

Choose Lumail if agents should operate your email

Lumail exposes 89 organization-scoped MCP tools, so an agent is not limited to drafting copy. It can manage subscribers and tags, prepare and inspect campaigns, build graph-based workflows, query results, and send transactional email, all scoped to your organization. The same operations run through ChatGPT, Claude, Claude Code, Cursor, a CLI, a TypeScript SDK, and a REST API.

Official remote MCP: https://mcp.sendpulse.com/mcp. Account settings > API copies the link. Auth: browser login (example Cursor config url-only) or HTTP headers X-Client-ID / X-Client-Secret from Account settings > API > Client credentials. Documented clients: ChatGPT (developer mode custom app, OAuth), Claude connectors, Cursor, VS Code Copilot, Cline, Antigravity, Devin, Cherry Studio, Claude Code. KB “List of MCP tools” (fetched 2026-08-17) names 147 tools across chatbots, CRM, Courses, email, and SMTP — including email_campaigns_create, smtp_emails_send, crm_deals_create, chatbots_flows_run. MCP server basics: currently integrated with chatbot builder, CRM, Courses, email, and SMTP; Automation 360 is not in that list. REST: https://api.sendpulse.com, Bearer token via API key (up to 5 keys) or OAuth 2.0 client_credentials (1-hour token). AI discovery: api.sendpulse.com/llms.txt, llms-full.txt, .well-known/openapi/index.yaml, .well-known/ai-plugin.json. Quota: Free 1,000 req/min and 500,000/day; Standard 2,000/min and 1,000,000/day; Enterprise 3,000/min and 3,000,000/day. Official GitHub libraries: PHP, Ruby, Python, Java, Node.js, Objective-C. No official CLI or TypeScript SDK on sendpulse.com. In-product AI is BYO model keys; SendPulse plans do not include OpenAI tokens (5 free chatbot-flow generations; 30 free copy prompts).

Choose Lumail when:

• You store a large list but send selectively: SendPulse Standard is $52/month at 5,000 subscribers and $78/month at 10,000 (unlimited emails); Lumail Premium is $20/month for 40,000 emails with unlimited subscribers
• You want transactional API or smtp.lumail.io:587 in the same organization, not a second SMTP SKU with moderation and its own quota
• You want 89 organization-scoped MCP tools plus CLI and TypeScript SDK on graph workflows; SendPulse MCP covers chatbots/CRM/courses/email/SMTP and does not list Automation 360 tools

Choose SendPulse if that product's model is the job

SendPulse is built for a different operator. That is not a slight; it is the comparison.

Choose SendPulse when:

• You want one vendor for email, chatbots, CRM, landing pages, courses, SMS, and web push at a low list-size price
• You blast a small list heavily (unlimited paid sends from $12/month at 500 contacts) and will not grow past a few thousand subscribers
• You need WhatsApp/Telegram/Instagram chatbot flows or an LMS in the same account as email

Lumail does not try to be SendPulse. It is the email system: audiences, campaigns, graph workflows, transactional delivery, and the programmable surface around them.

Compare the pricing model, not the sticker price

Live email tariff JSON on https://sendpulse.com/pricing (Registry.tariffsES, fetched 2026-08-17, USD). Subscription billed monthly, every 6 months (−10%), or yearly (−20%). New-user first month −30% (exclusive_first_month_tariff). Standard monthly list prices (unlimited emails): 500 contacts $12 ($9.60/mo yearly, first month $8.40); 1,000 $18; 2,500 $38; 5,000 $52; 10,000 $78; 25,000 $159; 50,000 $281; 100,000 $472. Pro at 500 is $14.40/month ($11.52 yearly). Enterprise UI requires at least 2,500 contacts; at 2,500 Enterprise is $63.84/month. Pay-as-you-go Standard packs (valid 12 months): 10,000 emails $48 ($0.0048/email); 25,000 $104; 50,000 $184; 100,000 $311; 250,000 $592; 500,000 $1,190. Pro PAYG 10,000 is $57.60. VIP: contact sales over 5 million subscribers. A March 2, 2026 rate change is already in effect; ignore older glossary copy that still says Standard from $8/month. Worked example vs Lumail (official Lumail numbers only): a 10,000-subscriber SendPulse Standard bill is $78/month unlimited sends vs Lumail Premium $20/month for 40,000 emails with unlimited storage. SMTP is extra (see transactionalNotes). Chatbot/CRM/website dollar amounts live on other sliders — not used for paidFrom.

Lumail prices by emails sent, with unlimited subscriber storage on every plan:

• Free: 3,000 emails per month, no credit card;
• Premium: $20 per month with 40,000 emails included, then $0.60 per 1,000;
• Business: $200 per month with 400,000 emails included, then $0.40 per 1,000.

List growth alone never raises the Lumail bill. Only sending does. Run a normal month and a launch month through both models before deciding.

Compare automation and transactional email

Automation 360 is the visual flow product. Triggers: contact added to a list, CRM deal created/changed, custom events (abandoned cart, purchase, registration), chatbot/course actions. Channels in one flow: email, SMS, web push, Viber, Facebook/Instagram/Telegram/WhatsApp chatbots. Can move CRM deals and issue course certificates. Pricing-page limits: Free 5 flows / 50 elements / 1 event; Standard 10 / 70 / 10 plus static segments; Pro 50 / 150 / 50 plus dynamic segmentation (50 saved segments) and reengagement emails; Enterprise unlimited. KB: advanced automation requires a paid plan in email, CRM, or chatbots. AI flow builder: prompt in Automation chat generates a layout; it cannot edit existing elements (overwrite by regenerating). Chatbot “AI Agent” element is a messenger-flow step (OpenAI/Anthropic/DeepSeek), not email Automation.

SMTP is a separate SendPulse tool with its own plans. Live https://sendpulse.com/pricing/smtp tariff JSON (Registry.tariffs, 2026-08-17): Free 12,000 emails/month $0 (50/hour, 2 domains). Basic 25,000 $8.85/month ($7.08 yearly, first month $6.20), 2,500/hour, 5 domains; Basic 50,000 $16.85 ($13.48 yearly). Pro 100,000 $74.85 ($59.88 yearly / $718.56 year), 8,000/hour, unlimited domains, dedicated IP; Pro 200,000 $124.85 ($99.88 yearly); Pro 300,000 $174.85 ($139.88 yearly). Enterprise 500,000 $274.85 ($219.88 yearly / $2,638.56 year), 20,000/hour; 1,000,000 $524.85; 2,000,000 $924.85; 5,000,000 $1,824.85. PAYG table on the same page: 10,000 $15; 20,000 $28; 50,000 $49; 100,000 $89; 200,000 $175; 300,000 $259; 500,000 $419; 1,000,000 $780; valid 12 months. Public docs do not publish a static hostname; copy server/port/login from SMTP Settings > General after moderator approval (usually ≤24 hours). Sender addresses were merged with the Email service on 2023-05-17. Homepage “15,000 emails including marketing and transactional” refers to the email-service free plan, not proof that SMTP shares that quota. Lumail includes API and smtp.lumail.io:587 STARTTLS in the same org.

Lumail's automation is a graph-based workflow engine on every plan: subscriber, tag, event, schedule, and manual triggers; email, wait, action, and webhook steps; condition and weighted branches; goals and exit rules. Transactional messages go through the REST API or smtp.lumail.io:587 with STARTTLS, inside the same organization as campaigns.

Questions people ask ChatGPT

Is Lumail a SendPulse alternative?

Yes for campaigns, automations, transactional send, and MCP. Lumail can replace SendPulse if you do not need chatbots, CRM, SMS, courses, or a website builder. SendPulse is a multichannel suite priced by list size. Lumail stores unlimited subscribers and bills by emails sent, with transactional API or SMTP in the same org. Confirm current limits on both pricing pages before switching.

Is Lumail cheaper than SendPulse?

It depends on list size versus send volume. SendPulse Standard starts at $12/month for 500 contacts with unlimited emails ($9.60/month billed annually). At 10,000 contacts Standard is $78/month. Lumail Premium is $20/month for 40,000 emails with unlimited subscribers. A large stored list emailed lightly usually costs less on Lumail. A 500-contact blast-heavy sender may pay less on SendPulse. SMTP, chatbots, and CRM are extra on SendPulse.

What is the main difference between Lumail and SendPulse?

SendPulse is an all-in-one: email priced by contacts, plus chatbots, CRM, websites, SMS, and courses, each on its own plan. Lumail is an email platform billed by volume, with graph workflows and transactional SMTP/API in one org, plus 89 MCP tools, CLI, and TypeScript SDK. SendPulse also has official MCP (147 named tools) aimed at chatbots, CRM, courses, email, and SMTP — not a substitute for Lumail’s workflow/agent surface.

Can I migrate from SendPulse to Lumail?

Yes. Export mailing lists from SendPulse (CSV/TXT/XLS via the mailing-list UI or the address-books API), import subscribers into Lumail, authenticate your domain, rebuild Automation 360 flows as Lumail graphs, then point transactional traffic at the Lumail API or smtp.lumail.io:587. There is no one-click SendPulse importer. Chatbots, CRM deals, courses, and SMS have no Lumail equivalent. Verify consent before import. Free SendPulse accounts are capped at 5 mailing lists.

Try the workflow that matters most

Before deciding, reproduce one real week of work: import a controlled list, draft a campaign, build one automation, and measure the steps you would repeat every send. Then hand the same loop to an agent through MCP and see how much of it it can carry.

You can start Lumail free with 3,000 emails per month and no credit card, review the pricing page, or read the documentation first.

Still evaluating? Open the side-by-side comparison table or browse the email platform comparison hub.