Pricing guide
Kit pricing, explained
Kit (formerly ConvertKit) has three self-serve plans. The price moves with subscriber count along a slider, and every plan sends unlimited broadcasts.
Updated · 2 sources · Independent guide
TL;DR
Kit plans and prices
Entry prices at the smallest tier each plan lists, as shown on the official pricing page on Oct 2, 2026. Pricing basis: Subscriber tier; unlimited broadcasts.
| Plan | Starts at | Annual billing | Sends | Includes |
|---|---|---|---|---|
| Free | $0 | — | Unlimited broadcasts | Up to 10,000 subscribers, landing pages and forms, tagging, digital products |
| Creator | $39/month | $33/month ($390/year) | Unlimited | Unlimited Visual Automations and sequences, Kit MCP, remove Kit branding |
| Pro | $79/month | $66/month ($790/year) | Unlimited | Subscriber Signals, unlimited users, deliverability reporting, referral system |
What you'll actually pay
Kit prices by list size. To compare it with volume-based pricing, each row assumes 4 emails per subscriber per month. The Lumail column is the cheapest Lumail plan for that many emails.
| List size | Free | Creator | Pro | Lumail |
|---|---|---|---|---|
| 1,000 subscribers (4,000 emails) | $0 | $39 | $79 | $20 (Premium) |
| 5,000 subscribers (20,000 emails) | $0 | $89 | $139 | $20 (Premium) |
| 10,000 subscribers (40,000 emails) | $0 | $139 | $189 | $20 (Premium) |
| 45,000 subscribers (180,000 emails) | Not available | $319 | $447 | $104 (Premium) |
Kit monthly-billing prices at the slider stops shown on its pricing page. The slider has no 50,000 stop, so 45,000 is the closest listed size.
Cost per 1,000 emails
Benchmark: a list of 10,000 subscribers receiving 4 emails a month, so 40,000 emails. Cost per 1,000 emails is the monthly price divided by 40.
| Plan | Monthly | Per 1,000 emails | Note |
|---|---|---|---|
| Kit Free | $0 | $0 | No Visual Automations or sequences |
| Kit Creator | $139 | $3.47 | — |
| Kit Pro | $189 | $4.72 | — |
| Lumail Premium | $20 | $0.50 | Unlimited subscribers |
- Kit charges by list size. Sending more often lowers its cost per email; sending less often raises it.
- Lumail charges by email volume with unlimited subscribers: Premium is $20/month for 40,000 emails ($0.50 per 1,000), then $0.60 per 1,000. Business is $200/month for 400,000 emails ($0.50 per 1,000), then $0.40 per 1,000.
- Prices are list prices on monthly billing unless the table says otherwise, before taxes, promotions and add-ons.
Hidden costs and gotchas
- The Free plan has no Visual Automations or email sequences; both start on Creator.
- Free stops at 10,000 subscribers. Past that, Creator is the cheapest option.
- The headline prices ($33 and $66) are yearly billing. Monthly billing is $39 and $79 at 1,000 subscribers.
- Removing Kit branding requires Creator or Pro.
Frequently asked questions
How much does Kit cost?
Kit is free up to 10,000 subscribers. Creator costs $39/month and Pro $79/month for 1,000 subscribers on monthly billing, or $33 and $66 a month billed yearly. At 10,000 subscribers Creator is $139/month and Pro $189/month on monthly billing.
Is Kit really free up to 10,000 subscribers?
Yes. The Free plan supports up to 10,000 subscribers with unlimited broadcasts, landing pages and forms. Visual Automations and email sequences require Creator.
Does Kit limit how many emails I send?
No. Kit lists unlimited email broadcasts, and the price depends on subscriber count rather than sends.
How much do I save with Kit annual billing?
The pricing page says 17%. At 1,000 subscribers, Creator is $390 a year instead of $39 a month, and Pro is $790 a year instead of $79 a month.
Is Kit or Lumail cheaper?
For a list under 10,000 that only needs broadcasts, Kit Free costs nothing. Once you need automations, Kit Creator at 10,000 subscribers is $139/month, while Lumail Premium is $20/month for 40,000 emails with unlimited subscribers and workflows included.
Sources
Prices were read on each vendor's official pricing page on Oct 2, 2026. Vendors change prices often; check the source before you buy.
- Kit pricing https://kit.com/pricing
- Lumail pricing https://lumail.io/pricing
Keep comparing
- ComparisonLumail vs KitFeatures, pricing model and migration side by side.
- Pricing guideMailchimp pricingFrom $13/month. Contact tier, with a monthly send cap per plan.
- Pricing guidebeehiiv pricingFrom $59/month. Plan and subscriber tier; unlimited sends.
- Pricing guideKlaviyo pricingFrom $20/month. Active profiles; sends = 10× profiles.
- HubAll pricing guidesEvery email platform we have priced, in one place.
- LumailLumail pricingFree for 3,000 emails a month, then $20 for 40,000.
Pay for emails, not contacts.
3,000 emails a month free. Unlimited subscribers on every plan. Campaigns, automations and transactional email on one domain.