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Mailchimp vs Brevo

Updated

Mailchimp or Brevo: which should you pick?

Contact pricing vs volume pricing. Free plans, pricing basis, automation and transactional email from each vendor's pricing page, plus who should pick which.

Mailchimp free emails
500/mo
Mailchimp free emails
Brevo free emails
300/day
Brevo free emails
Lumail free emails
3,000/mo
Lumail free emails

TL;DR

Brevo prices by plan and email volume rather than contacts, includes transactional email, and adds SMS, WhatsApp and CRM. Mailchimp is the broader established suite with website plans, but prices by contact tier. If your list is large relative to how often you send, Brevo's model fits better.

Mailchimp vs Brevo side by side

Every Mailchimp and Brevo cell comes from the vendor's public pricing page, verified on August 17, 2026. Lumail is the third column, as the alternative.

Mailchimp vs Brevo comparison with Lumail
MailchimpBrevoLumail (alternative)
Free plan250 contacts and 500 sends/month300 emails/day$0, 3,000 emails/month
Paid fromVaries by plan and contact tierStarter from $9/month; Standard from $18/month$20/month, 40,000 included, then $0.60/1,000
Pricing basisPlan plus contact tier and monthly send allowancePlan and monthly email volumeUnlimited subscribers; pricing follows email volume
AutomationWelcome automation on Free; broader journeys on paid plansMulti-step workflows from StandardGraph workflows with triggers, branches, goals, exits, and A/B paths
AI and developer accessBuilt-in marketing AI and integrationsAI content and send-time toolsChatGPT OAuth, MCP, skills, CLI, SDK, REST API, and visual editor
Transactional emailAvailable through Mailchimp Transactional add-onIncluded in the broader platformIncluded through API, SMTP, SDK, CLI, and agent tools
PublishingLanding pages, forms, and website plansForms and landing pages on applicable plansCapture pages and custom web domains; not a general website builder
Best forTeams that want one established suite for multiple marketing channelsBusinesses combining email with SMS, WhatsApp, CRM, and sales toolsTeams that want campaigns, workflows and transactional email priced by volume

Choose Mailchimp if

  • You want website plans and landing pages in the same suite
  • You rely on Mailchimp's integration ecosystem
  • You want a free plan that includes a welcome automation

Choose Brevo if

  • You want pricing driven by email volume, not contact count
  • You need SMS, WhatsApp and a CRM alongside email
  • You want transactional email included in the platform

Where Lumail fits

Brevo's free plan is capped at 300 emails a day, and multi-step workflows start on Standard. Lumail also prices by volume, with a monthly free allowance instead of a daily one.

Lumail prices by emails sent, with unlimited subscribers on every plan: $0 for 3,000 emails a month, Premium at $20 a month for 40,000 emails then $0.60 per 1,000, and Business at $200 a month for 400,000 emails then $0.40 per 1,000. Campaigns, graph workflows and transactional email (API and SMTP) live in one account, and agents can run it through MCP, the CLI or the SDK.

Read the full Lumail vs Mailchimp and Lumail vs Brevo breakdowns, or the long-form Mailchimp and Brevo articles.

Start for freeSee Lumail pricing

Sources

Frequently asked questions

Which free plan is better, Mailchimp or Brevo?

They are shaped differently. Mailchimp Free covers 250 contacts and 500 sends a month. Brevo Free allows 300 emails a day, which caps any single launch day.

Does Brevo include transactional email?

Yes, transactional email is part of Brevo's platform. Mailchimp sells it separately as the Mailchimp Transactional add-on.

Do Mailchimp and Brevo include transactional email?

Mailchimp: Available through Mailchimp Transactional add-on. Brevo: Included in the broader platform.

Is there an alternative to Mailchimp and Brevo that prices by emails sent?

Lumail. It is $0 for 3,000 emails a month, then $20 a month for 40,000 emails and $0.60 per extra 1,000, with unlimited subscribers on every plan. Campaigns, workflows and transactional email share one account.

Where do these numbers come from?

From each vendor's public pricing page (Mailchimp pricing plans and Brevo marketing platform pricing), last verified on August 17, 2026. Prices change, so confirm on the vendor's page before you buy.

Keep comparing

Not sold on Mailchimp or Brevo?

3,000 emails a month free. Unlimited subscribers on every plan. Campaigns, automations and transactional email on one domain.

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