Pricing guide
ActiveCampaign pricing, explained
ActiveCampaign sells four email plans priced by contact tier. The pricing page shows each price as billed annually and starts at 1,000 contacts.
Updated · 2 sources · Independent guide
TL;DR
ActiveCampaign plans and prices
Entry prices at the smallest tier each plan lists, as shown on the official pricing page on Oct 2, 2026. Pricing basis: Contact tier, with a send cap per plan.
| Plan | Starts at | Annual billing | Sends | Includes |
|---|---|---|---|---|
| Starter | $15/month | Shown price is annual | 10× contact limit | 1 user, limited segmentation, 5 actions per automation, up to 25,000 contacts |
| Plus | $49/month | Shown price is annual | 10× contact limit | 1 user |
| Pro | $79/month | Shown price is annual | 12× contact limit | 3 users |
| Enterprise | $145/month | Shown price is annual | 15× contact limit | 5 users |
What you'll actually pay
ActiveCampaign prices by list size. To compare it with volume-based pricing, each row assumes 4 emails per subscriber per month. The Lumail column is the cheapest Lumail plan for that many emails.
| List size | Starter | Plus | Pro | Enterprise | Lumail |
|---|---|---|---|---|---|
| 1,000 contacts (4,000 emails) | $15 | $49 | $79 | $145 | $20 (Premium) |
| 2,500 contacts (10,000 emails) | $39 | $95 | $149 | $255 | $20 (Premium) |
| 10,000 contacts (40,000 emails) | $149 | $189 | $375 | $589 | $20 (Premium) |
| 50,000 contacts (200,000 emails) | Not available | $609 | $969 | $1,169 | $116 (Premium) |
ActiveCampaign monthly prices billed annually, from the contact selector on its pricing page. Monthly-billing prices were not shown; see official pricing.
Cost per 1,000 emails
Benchmark: a list of 10,000 subscribers receiving 4 emails a month, so 40,000 emails. Cost per 1,000 emails is the monthly price divided by 40.
| Plan | Monthly | Per 1,000 emails | Note |
|---|---|---|---|
| ActiveCampaign Starter | $149 | $3.73 | Billed annually |
| ActiveCampaign Plus | $189 | $4.72 | Billed annually |
| Lumail Premium | $20 | $0.50 | Unlimited subscribers |
- ActiveCampaign charges by list size. Sending more often lowers its cost per email; sending less often raises it.
- Lumail charges by email volume with unlimited subscribers: Premium is $20/month for 40,000 emails ($0.50 per 1,000), then $0.60 per 1,000. Business is $200/month for 400,000 emails ($0.50 per 1,000), then $0.40 per 1,000.
- Prices are list prices on monthly billing unless the table says otherwise, before taxes, promotions and add-ons.
Hidden costs and gotchas
- Every price on the pricing page is billed annually, so the first payment is a full year.
- Starter is only available up to 25,000 contacts.
- Starter limits automations to 5 actions each and includes limited segmentation.
- Plus and Starter include 1 user; Pro includes 3 and Enterprise 5.
Frequently asked questions
How much does ActiveCampaign cost?
Billed annually, at 1,000 contacts Starter is $15/month, Plus $49, Pro $79 and Enterprise $145. At 10,000 contacts the same plans are $149, $189, $375 and $589 a month.
Does ActiveCampaign have a free plan?
No. It offers a 14-day free trial with email sign-up.
How many emails can I send on ActiveCampaign?
Starter and Plus allow 10 times your contact limit per month, Pro 12 times and Enterprise 15 times.
Can I pay ActiveCampaign monthly?
The pricing page lists every plan as billed annually and did not show monthly-billing prices on October 2, 2026. Check the official pricing page or sales for monthly terms.
Is ActiveCampaign more expensive than Lumail?
At 10,000 contacts and 4 sends a month, ActiveCampaign Starter is $149/month billed annually. Lumail Premium is $20/month for the same 40,000 emails, billed monthly, with unlimited subscribers.
Sources
Prices were read on each vendor's official pricing page on Oct 2, 2026. Vendors change prices often; check the source before you buy.
- ActiveCampaign pricing https://www.activecampaign.com/pricing
- Lumail pricing https://lumail.io/pricing
Keep comparing
- ComparisonLumail vs ActiveCampaignFeatures, pricing model and migration side by side.
- Pricing guideMailchimp pricingFrom $13/month. Contact tier, with a monthly send cap per plan.
- Pricing guideKit pricingFrom $39/month. Subscriber tier; unlimited broadcasts.
- Pricing guidebeehiiv pricingFrom $59/month. Plan and subscriber tier; unlimited sends.
- HubAll pricing guidesEvery email platform we have priced, in one place.
- LumailLumail pricingFree for 3,000 emails a month, then $20 for 40,000.
Pay for emails, not contacts.
3,000 emails a month free. Unlimited subscribers on every plan. Campaigns, automations and transactional email on one domain.