Pricing guide
Brevo pricing, explained
Brevo's calculator sets the price by monthly email volume, counting campaigns and transactional email together. Plans differ by features: automation, A/B tests and landing pages start on Standard.
Updated · 2 sources · Independent guide
TL;DR
Brevo plans and prices
Entry prices at the smallest tier each plan lists, as shown on the official pricing page on Oct 2, 2026. Pricing basis: Monthly email volume (campaigns and transactional).
| Plan | Starts at | Annual billing | Sends | Includes |
|---|---|---|---|---|
| Free | $0 | — | 300 emails/day | Upgrade to remove the daily sending limit |
| Starter | $9/month | $8.08/month | From 5,000/month | Email campaigns priced by volume; no marketing automation |
| Standard | $18/month | $16.17/month | From 5,000/month | Marketing automation, A/B testing, 1 landing page |
| Professional | $499/month | $449.08/month | From 150,000/month | 10 seats, WhatsApp and push channels, contact scoring |
What you'll actually pay
Brevo prices by monthly email volume, so each row is a monthly sending volume. The Lumail column is the cheapest Lumail plan for that many emails.
| Monthly emails | Starter | Standard | Lumail |
|---|---|---|---|
| 5,000 emails | $9 | $18 | $20 (Premium) |
| 10,000 emails | $17 | $35 | $20 (Premium) |
| 20,000 emails | $32 | $69 | $20 (Premium) |
| 40,000 emails | $46 | $89 | $20 (Premium) |
| 100,000 emails | $82 | $139 | $56 (Premium) |
Brevo monthly-billing prices from the calculator on its pricing page. Rows are monthly email volumes because Brevo does not price by contacts.
Cost per 1,000 emails
Benchmark: a list of 10,000 subscribers receiving 4 emails a month, so 40,000 emails. Cost per 1,000 emails is the monthly price divided by 40.
| Plan | Monthly | Per 1,000 emails | Note |
|---|---|---|---|
| Brevo Starter | $46 | $1.15 | No marketing automation |
| Brevo Standard | $89 | $2.23 | — |
| Lumail Premium | $20 | $0.50 | Unlimited subscribers |
- Brevo charges by email volume, like Lumail, so the cost per email does not depend on list size.
- Lumail charges by email volume with unlimited subscribers: Premium is $20/month for 40,000 emails ($0.50 per 1,000), then $0.60 per 1,000. Business is $200/month for 400,000 emails ($0.50 per 1,000), then $0.40 per 1,000.
- Prices are list prices on monthly billing unless the table says otherwise, before taxes, promotions and add-ons.
Hidden costs and gotchas
- At the lowest volumes the calculator pairs each tier with a contact allowance: 500 contacts at 5,000 emails, 1,500 at 10,000 and 2,500 at 15,000. From 20,000 emails it shows 500,000 contacts.
- Marketing automation is not in Starter; it starts on Standard.
- The calculator lists 'No Brevo logo' as a $10.80/month add-on next to Starter.
- SMS credits are sold separately from email plans.
- The free plan has a daily cap of 300 emails, which makes a single campaign to a larger list impossible.
Frequently asked questions
How much does Brevo cost?
Starter starts at $9/month and Standard at $18/month for 5,000 emails, billed monthly. At 40,000 emails a month they are $46 and $89. Professional starts at $499/month with 150,000 emails, and Enterprise is custom.
Is Brevo free?
Yes. The free plan sends up to 300 emails a day. Paid plans remove the daily limit and price by monthly volume.
Does Brevo charge by contacts or emails?
By emails. Brevo's calculator prices plans by monthly email volume, counting campaigns and transactional email together.
Does Brevo offer an annual discount?
Yes, 10% for yearly billing. Starter drops from $9 to $8.08 a month and Standard from $18 to $16.17 at 5,000 emails.
Is Brevo cheaper than Lumail?
Both price by volume. For 40,000 emails a month, Brevo Starter is $46 and Standard $89 on monthly billing; Lumail Premium is $20 with workflows and unlimited subscribers included.
Sources
Prices were read on each vendor's official pricing page on Oct 2, 2026. Vendors change prices often; check the source before you buy.
- Brevo pricing https://www.brevo.com/pricing/
- Lumail pricing https://lumail.io/pricing
Keep comparing
- ComparisonLumail vs BrevoFeatures, pricing model and migration side by side.
- Pricing guideMailchimp pricingFrom $13/month. Contact tier, with a monthly send cap per plan.
- Pricing guideKit pricingFrom $39/month. Subscriber tier; unlimited broadcasts.
- Pricing guidebeehiiv pricingFrom $59/month. Plan and subscriber tier; unlimited sends.
- HubAll pricing guidesEvery email platform we have priced, in one place.
- LumailLumail pricingFree for 3,000 emails a month, then $20 for 40,000.
Pay for emails, not contacts.
3,000 emails a month free. Unlimited subscribers on every plan. Campaigns, automations and transactional email on one domain.