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Kit vs MailerLite

Updated

Kit or MailerLite: which should you pick?

Big free plan vs cheaper paid suite. Free plans, pricing basis, automation and transactional email from each vendor's pricing page, plus who should pick which.

Kit free emails
Unlimited
Kit free emails
MailerLite free emails
2,500/mo
MailerLite free emails
Lumail free emails
3,000/mo
Lumail free emails

TL;DR

Kit's free plan is far bigger: up to 10,000 subscribers and unlimited broadcasts, against MailerLite's 250 subscribers and 2,500 emails. MailerLite's paid plans start lower (Comfort from $12 vs Kit Creator at $33 billed annually). Choose Kit for a growing creator newsletter; choose MailerLite for websites, landing pages and digital products at a lower entry price.

Kit vs MailerLite side by side

Every Kit and MailerLite cell comes from the vendor's public pricing page, verified on August 17, 2026. Lumail is the third column, as the alternative.

Kit vs MailerLite comparison with Lumail
KitMailerLiteLumail (alternative)
Free planUp to 10,000 subscribers and unlimited broadcasts250 subscribers and 2,500 emails/month$0, 3,000 emails/month
Paid from$33/month billed annually for 1,000 subscribersComfort from $12/month; Power from $25/month$20/month, 40,000 included, then $0.60/1,000
Pricing basisSubscriber-tier pricingSubscriber tier plus plan sending allowanceUnlimited subscribers; pricing follows email volume
AutomationVisual Automations and sequences start on Creator; none on FreeVisual automations with plan-specific limitsGraph workflows with triggers, branches, goals, exits, and A/B paths
AI and developer access65+ tool Kit MCP on paid plans for Claude, ChatGPT, Cursor, and other compatible clientsClaude and ChatGPT integrations; paid sending via API or MCPChatGPT OAuth, MCP, skills, CLI, SDK, REST API, and visual editor
Transactional emailNot positioned as a transactional email APIProvided separately through MailerSendIncluded through API, SMTP, SDK, CLI, and agent tools
PublishingCreator profile, landing pages, forms, and paid productsWebsites, landing pages, forms, and digital productsCapture pages and custom web domains; not a general website builder
Best forCreators monetizing newsletters, recommendations, and digital productsCreators who want email and no-code web publishing in one suiteTeams that want campaigns, workflows and transactional email priced by volume

Choose Kit if

  • You want to grow to 10,000 subscribers before paying
  • You want Kit's recommendation network and creator commerce tools
  • You want Kit's 65+ tool MCP on paid plans

Choose MailerLite if

  • You need a website builder and landing pages in the same suite
  • You want a lower paid entry price, from $12 a month
  • You want transactional email from a sister product, MailerSend

Where Lumail fits

Both charge by subscriber tier once you pay. If you store far more people than you email each month, pricing by emails sent is usually cheaper.

Lumail prices by emails sent, with unlimited subscribers on every plan: $0 for 3,000 emails a month, Premium at $20 a month for 40,000 emails then $0.60 per 1,000, and Business at $200 a month for 400,000 emails then $0.40 per 1,000. Campaigns, graph workflows and transactional email (API and SMTP) live in one account, and agents can run it through MCP, the CLI or the SDK.

Read the full Lumail vs Kit and Lumail vs MailerLite breakdowns, or the long-form Kit and MailerLite articles.

Start for freeSee Lumail pricing

Sources

Frequently asked questions

Is Kit's free plan better than MailerLite's?

For list size, yes: Kit Free allows up to 10,000 subscribers versus 250 on MailerLite Free. MailerLite Free does include visual automations with plan limits; Kit Free has none.

Which costs less when you pay, Kit or MailerLite?

MailerLite starts lower, with Comfort from $12 a month. Kit Creator starts at $33 a month billed annually for 1,000 subscribers. Both rise with subscriber count.

Do Kit and MailerLite include transactional email?

Kit: Not positioned as a transactional email API. MailerLite: Provided separately through MailerSend.

Is there an alternative to Kit and MailerLite that prices by emails sent?

Lumail. It is $0 for 3,000 emails a month, then $20 a month for 40,000 emails and $0.60 per extra 1,000, with unlimited subscribers on every plan. Campaigns, workflows and transactional email share one account.

Where do these numbers come from?

From each vendor's public pricing page (Kit pricing and MailerLite pricing), last verified on August 17, 2026. Prices change, so confirm on the vendor's page before you buy.

Keep comparing

Not sold on Kit or MailerLite?

3,000 emails a month free. Unlimited subscribers on every plan. Campaigns, automations and transactional email on one domain.

Start for freeMore comparisons